On the contrary, while submitting the hard copy, you have the freedom to express yourself without worrying about any keywords but you need to increase the readability by either
putting bulleted points or writing short paragraphs.
Use language appropriate to the visitor based on the target audience Heat maps show an F pattern is used when scanning content, so using bold headings and sub-headings to make it easier to scan and break up a copy Change paragraphs to
bulleted lists
Put the main
point first (inverted pyramid) Use personal pronouns
Put yourself in the place of the visitor and consider questions the visitor may have, then get to the
point with the answer Add links, if appropriate, to keep the visitor engaged on your site and to keep them from searching elsewhere Name links (and anchor text) in a way that the visitor will know what to expect when they click Find out what keywords visitors are searching for to reach your site and write with these keywords in mind These tips are a great starting
point for anyone wanting to optimize their website content.