The solution isn't easy but, according to Pearce, it is possible - we need to change how we think of
water - instead of thinking of
water as an endlessly renewal source that falls from the sky we need to think of it as a limited and
precious resource that needs to be conserved - and he's not talking about
putting a brick in the toilet or cutting down ones time in the shower, the first step is for us to understand our real
water consumption and where that
water comes from.