Southern Regional Health System (Riverdale, GA) 07/2004 — 03/2006
Public Relations Coordinator • Developed and implemented comprehensive public relations strategies for the hospital system, holding responsibility for various media relations tasks including news releases, media inquiries, and interviews • Acted as primary hospital spokesperson for television, print, and radio communications • Maintained internal communications including employee newsletters, physician newsletters, trade publications, internal advertisements, and the Prism magazine which was distributed to Clayton County residents on a quarterly basis • Facilitated effective relations with all internal and external audiences, including area residents and businesses, staff members, volunteers, and both state and county officials • Scheduled, planned, and promoted healthcare outreach and educational activities including fairs, tours, and local events • Solicited the input, review, and approval of various parties in the preparation of marketing plans and related budgets, as well as for the coordination and selection of qualified candidates to speak at community events on various health - related topics • Monitored patient complaints as appropriate, providing valuable feedback and guidance with respect to issue resolution • Exceeded educational requirements for fire safety, general safety, infection control, and hazardous waste mana
Public Relations Coordinator • Developed and implemented comprehensive
public relations strategies for the hospital system, holding responsibility for various media relations tasks including news releases, media inquiries, and interviews • Acted as primary hospital spokesperson for television, print, and radio communications • Maintained internal communications including employee newsletters, physician newsletters, trade publications, internal advertisements, and the Prism magazine which was distributed to Clayton County residents on a quarterly basis • Facilitated effective relations with all internal and external audiences, including area residents and businesses, staff members, volunteers, and both state and county officials • Scheduled, planned, and promoted healthcare outreach and educational activities including fairs, tours, and local events • Solicited the input, review, and approval of various parties in the preparation of marketing plans and related budgets, as well as for the coordination and selection of qualified candidates to speak at community events on various health - related topics • Monitored patient complaints as appropriate, providing valuable feedback and guidance with respect to issue resolution • Exceeded educational requirements for fire safety, general safety, infection control, and hazardous waste mana
public relations strategies for the hospital system, holding responsibility for various media relations tasks including news releases, media inquiries, and interviews • Acted as primary hospital spokesperson for television, print, and radio communications • Maintained internal communications including
employee newsletters, physician newsletters, trade publications, internal advertisements, and the Prism magazine which was distributed to Clayton County residents on a quarterly basis • Facilitated effective relations with all internal and external audiences, including area residents and businesses, staff members, volunteers, and both state and county officials • Scheduled, planned, and promoted healthcare outreach and educational activities including fairs, tours, and local events • Solicited the input, review, and approval of various parties in the preparation of marketing plans and related budgets, as well as for the coordination and selection of
qualified candidates to speak at community events on various health - related topics • Monitored patient complaints as appropriate, providing valuable feedback and guidance with respect to issue resolution • Exceeded educational requirements for fire
safety, general
safety, infection control, and hazardous waste management
Professional Experience American Red Cross (Douglasville, GA) 11/2007 — Present Communications Manager • Lead the strategic direction and implementation of all
public relations and communication functions to achieve American Red Cross Blood Services collection goals and organizational objectives • Collaborate with Chapter counterparts to promote a singular American Red Cross image and messaging throughout the state • Develop viable communications plan to assure effective community awareness of critical need for donations • Produce market communications and develop media outreach initiatives, including press releases, media inquiries, and special project updates, to ensure image and brand consistency • Author and edit scripts, presentations, and speeches for use by senior - level organization executives • Establish partnership within the community to enhance awareness of the blood donation program while leveraging key relationships with local - and state - level media professionals • Develop and implement an annual
public relations and communications budget to ensure self - sufficiency and utilize financial resources in an efficient manner • Execute and supervise all staff - related functions including hiring, training, evaluation, and career development to create a well -
qualified team and enhance operational success • Plan and implement
employee award and recognition programs to honor milestone achievements, customer service excellence, and the accomplishment of national initiatives • Perform all duties and responsibilities in compliance with standard operating procedures,
Safety Quality Identity Potency Purity (SQUIPP), the Code of Federal Regulations (CFR), Occupational
Safety and Health Administration (OSHA), the Food and Drug Administration (FDA), and all other applicable federal, state, and local entities