One of my top
qualitative Value Rules deals directly with the importance of brand power a company creates in relationship to their business operations.
Not exact matches
My
Value Rules that I discuss on this site extensively are all
qualitative fundamentals that I've learnt about from studying companies for investment or business purpose.
I match this with dividend growth, assess if an investment meets my criteria for allocation of capital and then complete an extensive
qualitative analysis on the company (
Value Rules).