Branding's most impressive values are actually somewhat invisible, unless you try to measure them with
qualitative user surveys; for example, how can you measure the average person's «awareness» of your brand?
The
qualitative data reported in this article were collected as part of a larger research project which
surveyed a national random sample of
users of a large online dating site (N = 349) about relational goals, honesty and self - disclosure, and perceived success in online dating.