CEO Justin Rolls, 33, would not provide detailed financial information but says the company is making it work through economical cooking from scratch, buying high -
quality items in bulk, boosting sales through tastier food and factoring in slimmer profits as part of the business plan.
You can't buy
in bulk, you can't afford
quality, long - lasting (and therefore more expensive)
items, and you don't have the disposable income to make up for purchasing mistakes.