The phrase
"quality kind" refers to something or someone that is of high quality or has exceptional qualities.
Full definition
If any coffee is chosen to be consumed by those adopting a healthytarian lifestyle, it is typically of the purest and
high quality kind to maximize the benefits of the coffee bean, and used as an infrequent treat for those who enjoy it.
So I think
this quality kind of mission is getting out there as people are realizing.