Looking primarily to models based on
quantitative research methodologies to provide a clear direction for policy
in regulating media and violence can also distract policy makers from coming to grips with other difficult but more important value
questions that impinge on the issue of media and violence, such as the purpose of broadcasting, issues of ownership and control of media, the international context of Australian media, the dominant economic nature of most of Australia's social communications, the distinctive
ways in which the media reproduce and reconstruct myths and symbols of violence from within the culture, and how audiences use and respond to media myths and symbols.