The Cambridge Analytica firm, with the help of a psychology professor, created
a quiz app called «This Is Your Digital Life» that it actually paid about 270,000 people to use.
The data was taken from 50 million Facebook users back in 2014 through a sneaky method:
a quiz app called «thisisyourdigitallife,» which was billed as a personality quiz, but which actually gathered data on people who used the app and their Facebook friends.
It has been revealed that a Cambridge University research Aleksandr Kogan used a Facebook personality
quiz app called «This is your Digital Life» to harvest the data of nearly 300,000 users.
Some 560,000 users in India were among those millions, having being roped in by just 335 people who used
a quiz app called «thisisyourdigitallife» between 2013 and 2015.
She uses a mobile flash card and
quiz app called StudyBlue to spread out her students» learning over the course of the semester.
A notification that appeared on Facebook for some users Tuesday told them that «one of your friends» used Facebook to log into a now - banned personality
quiz app called «This Is Your Digital Life.»
The data was obtained after roughly 300,000 users installed a personality
quiz app called «thisisyourdigitallife» that was designed by Aleksandr Kogan, a Cambridge University researcher.
A notification that appeared on Facebook for some users Tuesday told them that «one of your friends» used Facebook to log into a now - banned personality
quiz app called «This Is Your Digital Life.»
The sportswear maker has launched a new
quiz app called Steph IQ.
Not exact matches
What happened was a company
called Global Science Research (GSR) released a personality
quiz app on Facebook.
That Facebook
app,
called «This is Your Digital Life,» was a personality
quiz created in 2014 by an academic researcher named Aleksander Kogan, who paid about 270,000 people to take it.
A Facebook data - related project that the center is involved with,
called the myPersonality Project — which started as a student side project of the now deputy director of the Psychometrics Centre, David Stillwell — was essentially the accidental inspiration for Kogan's thisismydigitallife
quiz app, according to testimony given to the UK parliament by former Cambridge Analytica employee Chris Wylie last month.
The exodus comes in the wake of what is Facebook's biggest controversy to date: Data belonging to 50 million Americans was harvested from a
quiz app created in 2013
called «thisisyourdigitallife» and then acquired without permission by the political analytics firm Cambridge Analytica.
Earlier this year, a Chicago - based technology and design consultancy
called Gravity Tank
quizzed more than 1000
app users and conducted detailed interviews with a selection of them.
Starting in 2007, Stillwell, while a student, had devised various
apps for Facebook, one of which, a personality
quiz called myPersonality, had gone viral.
That's how Aleksandr Kogan, a professor contracting for the political - data firm Cambridge Analytica, was able to collect data on more than 50 million Facebook users even though only 270,000 people actually downloaded his Facebook
app, a personality
quiz called «thisisyourdigitallife.»
This news comes days after Facebook shared that it had suspended the account of Cambridge Analytica, as well as the account a Russian - American psychology professor at the University of Cambridge named Aleksandr Kogan, who was contracted by Cambridge Analytica to build a Facebook personality survey
app called «thisisyourdigitiallife» that was used to mine the personal information of the roughly 270,000 respondents who took the
quiz.
But even if you're sure you're not one of those people because you never shared your data with a sketchy
quiz app, there's probably someone out there who has scraped data from your Facebook profile, CEO Mark Zuckerberg said on Wednesday during a
call with reporters.
That's how psychology researcher Aleksandr Kogan, who made a Facebook
quiz called «thisisyourdigitallife» for Cambridge Analytica, was able to obtain data on tens of millions of Facebook users though only 270,000 people downloaded the
app.
Their
quiz,
called «thisisyourdigitallife,» offered $ 1 or $ 2, but required participants install the Facebook
app, be American, and allow access to their friend data.
He had developed a personality
quiz app for Facebook
called «thisisyourdigitallife,» which was downloaded 270,000 times by Facebook users in 2013.
Facebook said that a Russian - American psychology professor at the University of Cambridge named Dr. Aleksandr Kogan had obtained user data through a personality
app he built in 2014
called «thisisyourdigitallife,» which scraped data from the profiles of people who took the
quiz as well as that of their friends — something that was allowed under Facebook's policy for third - party
apps at the time.
During a conference
call yesterday, Slate's Will Oremus asked Facebook's CEO what means does he use to protect himself online, and whether he would have signed up for a
quiz app like the one used by Cambridge Analytica to steal personal data for up to 87 million of people.
Dr. Kogan developed a Facebook
app called «thisisyourdigitallife,» a
quiz similar to myPersonality, and used it to harvest data from more than 50 million Facebook profiles.
The studies relied on data collected by a Facebook
app called myPersonality, a 100 - question
quiz developed by the Psychometrics Center that assessed a person's openness, conscientiousness, extroversion, agreeableness and neuroticism, traits commonly referred to in the academic community by the acronym Ocean.
It offered to pay them to download and use a personality
quiz app on Facebook
called thisisyourdigitallife.
He created an
app called «thisisyourdigitallife,» which purported to be a personality
quiz.
The
app which started this whole mess was a simple
quiz called «thisisyourdigitallife.»
The
app,
called «thisisyourdigitallife», was presented as a personality
quiz and research
app for academic purposes.
Zuckerberg last month disclosed that in 2013, Cambridge University academic Aleksandr Kogan, who ran a company
called Global Science Research (GSR), created a personality
quiz app that was installed by about 300,000 Facebook users.