(
The quiz app in question is surely just one of many — this was an incredible opportunity for data snatchers.)
Not exact matches
The
app in question, This is Your Digital Life, was a personality
quiz designed by researcher Aleksandr Kogan
in 2014.
Android
app: There is one more new function named
quiz matching,
in this, you have to answer some fun
question and then it will select your best match, and you can also avail membership at 50 % discount.
We extended that concept and created storyboards for our pilot
app in collaboration with the Princeton Review; we built 10
quizzes, ordered
in level of difficulty.The average number of
questions per
quiz is about five, with each
quiz taking about 10 minutes to complete — like a game, these are fast - paced exercises.
While details of the
app are not known, given that it was a personality
quiz, the
questions are likely to have been framed
in a manner that would draw out details about the
quiz - taker's political leanings and related aspects.
The studies relied on data collected by a Facebook
app called myPersonality, a 100 -
question quiz developed by the Psychometrics Center that assessed a person's openness, conscientiousness, extroversion, agreeableness and neuroticism, traits commonly referred to
in the academic community by the acronym Ocean.