Yesterday Facebook admitted as many as 87 million users in total could have had their personal info shared with Cambridge Analytica after 270k people downloaded
the quiz app on its platform.
Yesterday Facebook admitted as many as 87 million users in total could have had their personal info shared with Cambridge Analytica after 270k people downloaded
the quiz app on its platform.
Not exact matches
Brittney Kaiser, a former employee for Cambridge Analytica — who left the company in January and is today giving evidence in front of a UK parliament committee that's investigating online misinformation — has suggested that data
on far more Facebook users may have found its way into the consultancy's hands than the up to 87M people Facebook has so far suggested had personal data compromised as a result of a personality
quiz app running
on its
platform which was developed by an academic working with CA.
Today the committee heard from a former CA director, Brittany Kaiser, who suggested CA had in fact been able to obtain information
on far more than 87M Facebook users — by the use of a series of additional
quiz apps designed to be deployed
on Facebook's
platform.
So, for example, just 558 Filipino Facebook users installed the personality
quiz app that passed data to Cambridge Analytica — yet the company was able to grab personal data
on up to 1,175,312 more users in that country as a result of how Facebook allowed people's data to be shared with developers
on its
platform.
The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality
quiz app, running
on Facebook's
platform in 2014, was able to harvest personal data
on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).
She claimed viral tactics were used to harvest Facebookers» data, naming two additional survey
apps it had deployed
on Facebook's
platform as a «sex compass»
app and a music
quiz app claiming to determine your personality.
Facebook finally suspended Cambridge Analytica from its
platform last month — although the company has admitted it was made aware of the allegations linking it with a
quiz app that harvested Facebook users data since at least December 2015, when the Guardian published its first article
on the story.
Starting in 2013, the New York Times reports that a UK - based Palantir employee worked with Cambridge Analytica — going
on to gain access to the dataset of 50M + Facebook users the latter firm obtained in 2014 via a third party personality
quiz app deployed
on the social network giant's
platform.
So, for example, just 558 Filipino Facebook users installed the personality
quiz app that passed data to Cambridge Analytica — yet the company was able to grab personal data
on up to 1,175,312 more users in that country as a result of how Facebook allowed people's data to be shared with developers
on its
platform.
Starting in 2013, the New York Times reports that a UK - based Palantir employee worked with Cambridge Analytica — going
on to gain access to the dataset of 50M + Facebook users the latter firm obtained in 2014 via a third party personality
quiz app deployed
on the social network giant's
platform.
Also, many
quizzes and games
on Facebook are
apps, created by developers for the
platform.
The feature that allowed data harvesters to obtain the profile information of friends who used
apps on the social media
platform was originally designed for third - party software developers who had permission to build games and
quizzes from Facebook.