Sentences with phrase «quotes around the keyword»
To change your keyword to Phrase match, simply add quotes around the keyword (see image below).
https://blog.kissmetrics.com/ Not exact matches
When you place quotation marks around the phrase match keyword, all the words must be entered into the search engine query box in order for the PPC advertisement to be triggered, but the advertisement can also be triggered when the phrase is entered and another word is included either before or after the quoted phrase too.
Non branded search is keywords people use when they don't have a particular company / brand in mind, they are just searching around a particular topic, for example «car insurance», «car insurance quotes», «car insurance quotes online» would be non branded search where as «money super market», «go compare car insurance» etc would be examples of branded search.