As of yesterday, Google search
ranks mobile friendly sites higher in search results.
Not exact matches
You can incorporate some SEO best practices easy with small tweaks like creating user -
friendly URLs to make a website more searchable (for instance, «www.yourkillerwebsite.com/tips-for-up skilling» instead of «www.yourkillerwebsite.com/qs?/3600») and integrating responsive /
mobile -
friendly design (Google uses
mobile - friendliness as part of its
site ranking system).
This is even more important now, as Google
ranks mobile -
friendly websites higher than
sites that are not optimized for smartphones.
After November 1,
sites that ignore Google's advice will no longer be considered «
mobile -
friendly,» a big factor in how Google determines which
sites appear at the highly valuable top spots in search
rankings.
The company's website fails Google's
mobile -
friendly test — and apart from branded searches, the
site has experienced major losses in their
rankings.
However, there is an another aspect of this update that Google needs to look into; If the major websites fail to make themselves
mobile friendly by April 21, they will face the penalty and will lose their
rankings to other
mobile friendly sites.
But this will surely lead to a great decline of quality of search results as the
sites which don't have quality content but are
mobile friendly will start
ranking ahead of those who have genuine quality content but lack
mobile friendliness.
Not only is ensuring that those folks that visiting your
site on a
mobile device are seeing a
site that's easy to navigate but Google now calculates «
mobile friendliness» when
ranking your website, so it's imperative that your Author WordPress theme is «responsive» which means
mobile friendly.
That means
mobile -
friendly sites now
rank higher in Google searches than
sites that aren't
mobile -
friendly.
Translation: if your
site isn't
mobile -
friendly, it will suffer in the search
rankings on
mobile devices.
Translation: if your
site isn't
mobile -
friendly, it will suffer in the search
rankings on
mobile... more»
In addition to adding
mobile - friendliness to the their
ranking soup, Google is also alerting users as to whether a
site is
mobile -
friendly in their results:
It should come as no surprise to lawyers who rely upon Google and other search engines to get new clients and build their brand, that
mobile -
friendly pages will soon be factoring into [1] where a
site ranks in Google search results.
This means that if someone does a google search from a
mobile device, a
site that is
mobile friendly will appear higher in the search results than one that is not
mobile friendly and would otherwise
rank the same.
In other words, if your website is not
mobile -
friendly, expect to lose a significant amount of traffic that comes from your
mobile users, because your
site will be punished in
mobile search
rankings.
You can get more people exposed to your business by making putting your information where the voice assistants get information, having a localised SEO strategy, making your
site mobile -
friendly and copying what your competitor who is
ranking for voice search does.
While Google today claims the
mobile -
friendly indexing won't directly impact how content is
ranked, it does note that having a
site's
mobile -
friendly content indexed in this new fashion will likely help the
site «perform better» in
mobile search results.
One of the most important advantages is the role that it plays in an overall search engine optimization (SEO) strategy; Google wants the best
mobile - user experience and will add a «
mobile -
friendly» tag to search results and demote
site rankings that aren't
mobile -
friendly.