I love the layout and you can even get involved to
rate different campaigns.
Not exact matches
«We had a whole
campaign with
different designs,
different flavors, and the GAP -
rated program that was already pre-prepared [to] present to them as exclusive so it was a little bit more of a turnkey,» he says.
For instance, a
campaign might test several
different messaging options around a single set of interests (as revealed by keywords), with the
rates at which the
different messages are clicked revealing which ones resonate and which don't.
Advocacy is
different: without the urgency of a
campaign, supporters are likely to tolerate fewer emails, and they may respond to those messages at a much lower
rate than they did when the White House was on the line.
You have the access to our banner library that has banners of
different sizes and colours for
different niche markets — both animated and static — that provide a high click through
rate for your marketing
campaigns.
You can tackle the
campaigns in any order you wish (although they have been assigned
different difficulty
ratings), but you have to complete the missions in sequential order.
Developed email marketing
campaigns with A / B testing, comparing
different tactical approaches, which resulted in increased open
rates and reply
rates by 6 %
You might have five to 20 automated emails set up for each
campaign to deal with all the
different types of prospects you have and you want to make sure that on email four, people don't start unsubscribing at an alarming
rate.
I'm getting ready to launch another mail
campaign, and was looking for tweaks to do to drive up that ever elusive response
rate, and the thing I learned from this thread is to definitely be targeted on my mailing list for potential motivation upfront, and to combine multiple
different strategies outside of mailers.
Have you tested
different campaigns with
different URLs to see response
rates from both off & online efforts?