Also, while the goal of online outreach is to generate any coverage of a book — from a mention to a full - fledged
review or interview — blog tour «stops» will typically skew on the more
robust end of coverage, e.g., a post
rather than a one - line mention.
Rather, it is a matter of political will and a sufficiently
robust, independent
review process that will ask the right questions and contain an amply broad scope.