Sentences with phrase «rather than an ad»

The first: 70 percent of consumers prefer getting to know a company via content marketing rather than ads, but (and this is the surprising part) brands spend more on advertising than on content such as articles, according to ContentPlus.

The idea behind this is to advocate for, and preview a future where Internet services are powered by micropayments, rather than ads or other monthly fees.

Rely on direct contributions (via the Medium membership program) rather than ads or sponsors.

Ghose notes, «People at a crowded restaurant or stadium may focus on food, companions, or a game, rather than the ads.

Greater candor also stems from the focus on description, rather than judgment, that grounds criticism in comments about observable phenomena in the class, rather than ad hominem judgments.

So if you're using social media properly and making posts and content people like (rather than ads / promotion) you should use Facebook's sponsored story.

Our model, for example, predicts the magnitude of the reduction of cooling following the eruptions and the delay in the apparent cooling evidence in the tree - ring record (i.e. in AD 1262 rather than AD 1258).

Also, I appreciate his tendency to deal with the topic at hand rather than ad hominem.

PolyisTCOandbanned Try some due diligence rather than ad hominem attacks.

Rather than the AD pattern being relevant and impacting the Beaufort Sea, a key factor for sea ice loss in the last month is the strong continuing positive North Atlantic Oscillation pattern bringing warm temperatures to the North of Eurasia (Figure 4).

Should there not be a rational and scientific rather than an ad - hominem approach at RealClimate?

So what does strategic, rather than ad hoc client intake look like?

This definition, Ravel said, is not going to catch new forms of election interference, such as ads placed months before an election, or the practice of paying individuals or bots to spread a message that doesn't identify a candidate and looks like authentic communications rather than ads.

Moreover, it is important that researchers choose validated and widely used instruments rather than ad hoc or newly developed scales with no evidence of reliability or validity.

Furthermore, 70 % of consumers prefer getting to know a company via articles rather than ads.

Not exact matches

The platform has focused on user acquisition rather than on making improvements to their ad platform.

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

Also unlike a billboard, viewers of online ads may be a narrow target audience, rather than anyone driving by; Facebook's sophisticated tools for advertisers offer a slew of ways to segment audiences.

Together with micropayments service Flattr, it is also trying to develop a way for publishers to collect money directly from readers, rather than relying on the ad business to stay afloat.

«Dick,» a TV ad in the late 1990s, misguidedly focused on advertising rather than beer.

Rather than sending out mass advertisements and hoping to reach potential customers, Baird is strategic about spending his advertising budget, using Facebook's targeting features so that only the right people see his ads.

Rather than block all ads indiscriminately, Chrome blocks advertising on sites that fail to comply with the new rules.

Tim Cadogan, CEO of OpenX, a global leader in ad - tech that uses a monetization platform to deliver the highest revenue across all digital outlets, suggests looking for ways to enhance the products and services of other companies rather than compete with them.

It's also faster: rather than wait for candidates to see and respond to the Sunday help - wanted ads, he can post jobs and get responses in the same day.

Since the election, groups on the right have called for boycotts of Kellogg's (for pulling ads from alt - right site Breitbart News), Starbucks (for vowing to hire refugees rather than jobless Americans), and Nordstrom (for dropping Ivanka Trump's clothing line), among others.

The major ad lobby groups said yesterday they would ignore Microsoft's DNT signal on the grounds that it represents Microsoft's choice for the browser rather than the affirmative choice of the user.

Due to the limitations of any budget, if you're going after high - priced keywords, you'll exhaust your budget quickly and your ads will only be seen part of the day rather than for a full 24 hours.

Why not charge companies to interact with their customers in a meaningful way — solve their problems, chat with them — on the companies» pages rather than just the same old ads.

And while spam filters might snag certain emails here and there, chances are, you're still better off sending a highly targeted email rather than posting on Facebook without pairing it with an ad budget.

This year, more brands are holding back their ads to preserve the element of surprise rather than posting them online in advance of game day.

And rather than celebrating such a long run, banner ad aficionados find themselves lamenting the banner ad's return to relative obscurity in the ranks of online advertising.

The Russian - linked Tumblr accounts spread misinformation via «organic content,» or conventional postings, rather than online ads, Tumblr said.

One was for a tax on the turnover rather than the profits of digital firms, another would put a levy on online ads, and a third would impose a withholding tax on payments to internet firms.

BBDO, a Bangkok ad agency, decided to take a different route toward healthy eating by focusing on how food is served rather than how it's cooked.

Social influencer marketing bypasses ad blockers because it appears as an organic, social post from accounts, rather than a banner on the side of a site.

The video confirms Fishburne's earlier hint that the final ad would be a silly parody of the classic 1999 sci - fi film rather than a serious homage.

Rather than using the new data to push investors to buy stock, Wieser recommends caution because he believes that the we're approaching the saturation point when increases in digital ad budgets won't lead to increased sales.

Ads have come to enhance, rather than detract from, the user experience.

Rather than squirming in his seat during the questions about data privacy and Russian - backed political ads, Zuckerberg appeared poised and in control on Tuesday.

Clearly the industry must measure results based on viewability and relevance, rather than simple ad impressions.

Speaking like a robot and repeating a spiel ad infinitum turns people away, but there's another way to become a more effective salesperson: focusing on purpose, rather than achieving certain metrics.

Greenfield said passionate sports fans are focused on their mobile or tablet during commercial breaks rather than watching ads on TV, so it creates a new way to monetize viewers who are less and less interested in ad spots.

Kolondra also said Opera is not talking with its mobile - operator partners about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with blocking ads at the network level rather than in the browser, partly as a way of getting publishers and ad networks to give them a slice of their revenue.

Or try connecting with people in unexpected ways, like this fitness company ad that appeared on German subway trains showing a man hanging out to a weight, rather than a subway railing.

People are meant to notice a Super Bowl ad, but smart information architecture, clever keywords, a snappy email subject — these are manipulations rather than salesmanship.

Rather than step in on behalf of advertisers and forbid all age - restricted content from being monetized (as is currently the case), perhaps YouTube could improve the tools advertisers have at their disposal so that they can control what types of videos in which their ads appear.

Well, rather than continuing on ad nauseam after asking an important qualifying question in hopes of nudging your prospect's answer in a particular direction, you're letting reality sink in.

But rather than push any particular candidate or position, the ads seemed designed to push us farther apart.

The new start meant a new direction as well, with Sortable going after the ad network business itself, rather than just trying to play within it.

Nissan's Infiniti tried something similar, pricing its quirky Q45 at $ 38,000 — although hardly anyone could tell, thanks to an ad campaign that focused on fuzzy pictures of trees and other abstractions rather than the car.