Sentences with phrase «rather than the audience»

They were created to satisfy the brand rather than the audience.

A few months ago we talked about the importance of joining the conversation on social media and we discussed why writers should have a community rather than an audience.

This unconventional thinking might come from the fact that the owner was a collector before a gallerist, and seems to make decisions based on personal interests and impulses rather than an audience or client's expectations.

Because the impact of pornography occurs through the mediation of an audience witnessing a performance, rather than an audience receiving physical services from a performer, pornography and its making qualify as First - Amendment protected speech.

Not exact matches

Also unlike a billboard, viewers of online ads may be a narrow target audience, rather than anyone driving by; Facebook's sophisticated tools for advertisers offer a slew of ways to segment audiences.

Rather than giving snippets or quick transformational side - by - side photos like you see on weight loss programs, you need to facilitate a real emotional connection and get your audience to really relate on a deep level, versus telling a quick one - note result.

It's also leveled the playing field where your target audience can be global rather than regional.

There are plenty more examples such as Rihanna's Fenty Beauty, Pixar's Coco, and Warner Brother's Wonder Woman scoring major paydays, awards, and millions of raving fans as a result of delivering products that reached underserved audiences and celebrated our differences rather than ignoring them.

Focus on solving a problem your audience is facing rather than creating something you think people want.

Adding great customization, search and curation capability positions Texture to reach beyond traditional magazine readers to a new audience of «people who almost exclusively consume their content on the screen, rather than off the page,» says Maich.

«They focused all of their attention on the product itself and the engineering, rather than what the experience is like for their core audience,» says Rob Jekielek, a director at the institute.

Remember to keep your graphics uncluttered and to make comments to accentuate your ideas rather than simply reading what's in front of your audience.

(And the fact that it carries a $ 399 price point — significantly lower than Facebook's Oculus Rift or HTC's Vive — may make it even more friendly to a larger general audience, rather than just tech enthusiasts.)

A media commentator told the Tribune that this odd placement probably showed the NRA's desire for broad reach, rather than the targeting of any specific audience.

Livestream research shows that 80 % of audiences would rather watch live video from a brand than read a blog, and 82 % prefer live video from a brand to social posts.

Leaders who engage in dynamic, interactive dialogues — rather than defaulting to stale monologues — establish trust, develop rapport and experience greater empathy from their audiences.

Rather than leaving the audience guessing, he said things like «Today we are introducing three revolutionary products.

If you're creating content primarily for yourself, rather than for your audience and its needs and curiosities, then people will ignore it — and worse, they might ignore your better content later.

Indeed, if you approach thought leadership marketing as just another strategy to sell your product, you're unlikely to gain much traction — and, like the saleswoman in Beverly Hills who was so wrapped up in making a sale that she complimented my ill - fitting dress, you might end up turning off your audience rather than prompting them to trust your expertise.

Rather than keeping all the same content from my go - to marketing keynotes, I had to rethink how my messaging would resonate with this new audience.

Rather than waste resources creating things no one will read, follow these four steps to capitalize on the year's top content marketing trends and get audiences excited about what you have to say.

As human resources staff gain comprehensive knowledge about the most popular desires of their employees, they can communicate more frequently about those items — ideally to a targeted audience — rather than deliver a canned, generic presentation about all benefits once a year to all employees.

Focusing on your company (its products, services, people) rather than providing your audience with valuable information gives people few reasons to care or even stick around.

Robert offers this insight to explain why more marketers say they focus on creating the right content for the right person at the right time, yet fewer report crafting content specifically for the buyer's journey: «It could be a semantical difference to some degree, but rather than the «old - school» development of content for the buyer's journey, we're seeing a focus on dynamically serving up content in the audience's time — no matter what stage they happen to be in.

Strive for many narrowly defined audiences rather than bucketing everyone into a few broad categories.

Rather than using his Twitter audience to tweet about healthcare or his energy plan, he used it to attack «Morning Joe» co-host Mika Brzezinski, saying she was «bleeding badly from a face - lift» around New Year's Eve.

Here are a few common «lack of focus» examples I see amongst founders all the time: — Doing shit that makes them look busy, but doesn't have significant impact — Trying to do too many things instead of one thing really well — Getting things done themselves instead of taking time to build the team — Fundraising when it's not time — Acquiring users when existing ones keep churning — Adding features instead of fixing or removing the ones they have — Having multiple audiences, rather than one very targeted — Paying attention to vanity metrics or too many metrics instead of core KPIs — Following the competition's every move — Obsessing with getting up on TechCrunch (or other press)-- Attending multiple networking events a week

In that marketing campaign, you would highlight the benefits to your audience rather than the features of that particular loan product.

Starting out as a personal project rather than an intentional marketing effort, I spent the greater part of those 2 years experimenting with what to write and what audience OMG serves.

Prentice seemed to get caught up in the argument and in the process may have lost sight of the fact that his goal was to keep the PCs and undecided members of the audience with him, rather than to clobber Notley.

The best segmentation tactics are based on true data about your audience rather than assumptions based on their role or geography.

Some businesses are more concerned about attracting a smaller niche audience, for example, rather than a larger audience.

I just wished the old SEO companies who have tried to reinvent themselves as content marketers would spend more time helping their customers «invest» in building audiences and authority through their content, rather than promising them short term returns on their efforts.

You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did — a move that many start - ups have emulated).

So rather than write «to increase qualified traffic,» you should write something relating to a problem your audience faces that your content aims to address.

In Michigan, the president assured his audience he'd rather be there than in that other city by that name.

The songs on this two - cd set are arranged thematically rather than chronologically and reflect many of the recurring themes of Cash's oeuvre: love, sin, redemption, life, death... Adding to the intimacy level, many of the songs feature spoken introductions by Cash, as if he were introducing the songs to an audience, in which he talks about his history with the song, how he learned it, or wrote it and, more personally, why he feels such a deep connection with the composition.

Religious charlatans will always have a willing audience in people who'd rather hear comforting fairytales than a harsh truth.

Unlike Hollywood, the Christian media does have a spiritual directive to tell the whole truth, rather than alter a story to fit the preferences of an intended audience.

Rather than being dismissed as a lunatic fringe, these preachers have an audience which numbers in the millions.

But Baden knows there is a paying audience for that sort of elevation of man and so he digs his own pit, and you and the others fall in too, preferring to view our Creator and His Word as pliable to man's actions and wishes, rather than accepting His absolute sovereignty, the inerrancy of Scripture, and our utter helplessness before Him.

But these explanations focus on psychological factors rather than providing insight into the institutional contexts in which ideas are actually produced, paid for, brought into contact with an interested audience, enacted in collective rituals, used to mobilize resources against competing ideologies, and embedded in social arrangements.

So rather than get them all keyed up at a party with friends and family present, and then perhaps disappointing one or two of them in front of an audience, we decided to keep the announcement low - key, private, and family - centric at first in order to help them process both their elation or disappointment.

«In three controversial Wednesday Audiences, Pope John Paul II pointed out that the essential characteristic of heaven, hell or purgatory is that they are states of being of a spirit (angel / demon) or human soul, rather than places, as commonly perceived and represented in human language.

Brown concludes the show by urging his audience to look to themselves rather than God for the ultimate example of a miracle.

The author of this uninspired piece lacking in true research and zero enlightenment would do well to take a journey in solitude so he may hear the true word of God for himself, rather than an interpretation meant to please a mass audience who will feel obligated to part with their hard earned and hard to find money....

To cite a greatly overused sermon example, the Apostle Paul quotes Roman poetry in the Sermon at Mars Hill, rather than a Jewish source, because he knows the audience are Roman non-believers.

Of the pope, Frieling said, «My dream is of a servant of unity who, perhaps as president of a council, recognizes a reconciled diversity of the churches, who promotes dialogue and reconciliation rather than giving audiences and reaching final decisions.

The concepts reported in this paper represent the author's attempt to analyze the impact, upon general audiences, of constant media disaster viewing, rather than focusing on victim's families.

At a time of of such extreme tension and conflict, Star Trek got away with pushing the audience toward uncomfortable topics because the setting invoked fantasy rather than reality.