According to New York - based market research firm GFK — which collects and analyzes sales data from more than 11,000 pet specialty stores —
raw food accounted for about $ 64 million in sales in 2013.
Not exact matches
About 400,000 jobs are directly created in
food industries and the number gets bigger when people working in its vast distribution networks and supply of
raw materials are taken into
account.
Looking at the
raw amount of protein and EAA amounts in the
food doesn't take into
account the degree to which the proteins in the
food are broken down and all AAs subsequently absorbed into the blood before reaching the illium.
Matt Koss, founder and president of Primal Pet Foods, a manufacturer of
raw dog and cat
food, says while the
raw food segment still only
accounts for a small percentage of the overall pet
food category, it is the fastest growing pet
food segment.
Raw pet
food diets may still
account for a small percentage of overall pet
food sales, but industry experts say there is much opportunity for growth.
Raw - alternative
foods — in pure form (100 percent freeze - dried or 100 percent dehydrated) or as a combo (part freeze - dried, part dehydrated)-- grew at a rate of 62 percent YOY and now
account for nearly $ 200 million in sales annually.
Still, despite more eyes being drawn to the
raw category than ever, it still
accounts for a small percent of
food sales.
Of course, refrigerated and
raw products still
account for just one - sixth of gluten - free pet
food's revenue (which was $ 167 million per quarter, as of Q2); but it seems like the category is more than just the latest fad in pet coddling.