You can
reach a mass audience through various marketing outlets of Baker & Taylor and Library Journal, two of the most respected and notable companies in the book industry.
With brands now having the opportunity to
reach a mass audience through social media, email marketing is arguably now more important than ever before.
Not exact matches
And as TV commercials and other
mass -
audience channels steadily lose effectiveness, campaigns may NEED the potential evangelists that social networking sites naturally draw in — building an army of active and aggressive supporters may be the only way to cut
through the endless clutter of media saturation and
reach actual voters.
Sometimes smaller venues allow for a way to
reach an
audience that complements, rather than duplicates, the
audience that an OEM
reaches through their
mass marketing efforts.