I use both because
they reach different audience segments, but authors trying to choose just one to start with should analyze their budget, their personal preferences, and their skillset when making a decision.
Trying to
reach different audience segments?
For instance, they allow you to use different branding, language and style when
reaching different audience segments, and they can also help build a strong public identity for a short - term campaign.
Not exact matches
Globally there are well over 40
different social media sites and messaging apps through which news publishers can
reach segments of their
audience.