Regarding digital content, I also agree with the Canadian Forum on Civil Justice that diversification is essential to
reach different audiences using PLEI.
Not exact matches
For instance, they allow you to
use different branding, language and style when
reaching different audience segments, and they can also help build a strong public identity for a short - term campaign.
Instagram is easily partnered with Facebook, and schools
using both can expand their
audience by
reaching parents and students alike since each platform tends to attract a
different age group.
Viv shares
different ways to
use audio, especially doing interviews, to
reach radio show and podcast
audiences to promote and market your book.
I
use both because they
reach different audience segments, but authors trying to choose just one to start with should analyze their budget, their personal preferences, and their skillset when making a decision.
This is always the first step in any marketing planning you do; you may have one
audience or more than one (for example, if you plan to
use your content to
reach both clients and referral sources, or if you practice in multiple areas and have
different client bases for each practice area).
The firm recently decided that they would like to
reach clients and potential clients
using email as well, but their existing e-newsletter is not appropriate for that
audience; their clients and potential clients have
different needs,
different interests, and a
different perspective than their professional referral sources, and clients and potential clients might not understand the technical language in their existing newsletter.
Using psychographic targeting we
reached Facebook
audiences with significantly
different views on surveillance and demonstrated how tailoring pro and anti-surveillance ads based on authoritarianism affected return on marketing investment.
We
use many
different platforms to expand your listings
reach to a vast
audience on socail media.