We've mostly talked about reaching public online communities so far, but campaigns can also try to
reach online conversations that are taking place a little more out - of - sight.
Not exact matches
If you can't directly survey the people you are trying to
reach, you can gain insight into their language
online: Read the same publications or blogs they do; listen in on
conversations on Facebook, Twitter or LinkedIn; and use keyword research tools (like Google AdWords or Keyword Discovery) to see exactly what terms people are using in searches.
To provoke an intellectual
conversation online, the Salon Media Group innovates storytelling mediums and explores social media, videos, and wearable technology as new ways to
reach people.
When it comes to keeping your
online emails organized, you're definitely finding by now that your
conversation load, if you will, has
reached more manageable levels.
Online dating sites give you the opportunity to
reach out to like — minded singles without having to initiate the
conversation face to face.
With the exception of isolated pockets, like the Florida Virtual School (where funding of some
online courses will soon be tied to passing an external exam), the
conversation about accountability for
online credit recovery has not been nearly as robust and far -
reaching, in either a political or a pragmatic sense.
You can start the
conversation by
reaching out to your school's principal or by filling out our
online form.
Online conversations represent potential markets for a book according to book marketer Peter McCarthy who argued that there are far more potential readers for each book than is ever
reached.