Sentences with phrase «reach targeted voters»

Not exact matches

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

A personality research app he created gathered the personal information on 270,000 Facebook users, as well as data on those users» friends, amplifying the reach to the tens of millions when it passed that data to Cambridge for a voter targeting scheme.

Though of course, even for some local races, ethnic niche sites (for instance) might well be perfect targets — it all depends on which voters those campaigns need to reach and the relative costs of reaching them through different means.

Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV messages to the voters you need to reach.

For one thing, television ads remain the best way to reach uncommitted / marginally aware voters, since they're not paying attention to politics online and hence are hard to target with political content.

In the end, DSPolitical was able to reach more than 150,000 voters in key targeted constituencies with nearly 10 million pre-roll video and banner ad impressions.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

Direct mail, targeted cable tv buys and niche radio ads are all good ways to concentrate resources on reaching particular voters with particular messages.

We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to reach individual voters with messages tailored for them — at least in theory.

This technology is now widely used by digital political advertisers to reach voters with highly targeted messaging, particularly within the tight geographic boundaries of congressional and legislative districts.

He attributes the Republicans» doubling of their normal share of the Ohio black vote in the 2004 election to the party's ability to reach out to the exact voters likely to respond to targeted messages and to not waste time and money on others.

The 74 - year - old senator's success, including his upset victory in the Michigan primary last week, has been fueled by his appeal to younger voters, who so far have resisted Clinton's efforts to reach out to them through targeted TV ads and an increased focus on issues such as student debt.

Focus today is on optimizing political and advocacy campaign media budgets, using online ads as well as mobile to reach voters, and innovations in targeting constituents across all media.

A common campaign goal was to get highest concentration of ads in front of a high concentration of targets, for instance, for which zip - code targeting was often cheaper than trying to reach voters one - on - one.

The leadership's strategy is to register and canvas more voters in target seats, banking on increased turnout to flip new marginals that were long thought to be beyond Corbyn's reach.

If supporters allowed it, the campaign could look through their friends to find priority voters already targeted for outreach, and then ask the supporter to reach them with messages designed to appeal.

Spending on digital advertising can go even further, with social media ads that can target social media sites used by likely voters who campaigns and super PACs want to reach.

Besides, the Plan also intends to develop a tactile ballot guide; accredit observers with disabilities, collate gender disaggregated data for PWDs and develop targeted messages, materials suitable for education methodology to reach PWDs; work closely with groups and organizations that work with PWDs to maximize impact of voter education campaigns and produce educational materials in braille and large font.

I suspect that they will win some of the Labour seats on their target list (and I listed the top 50 in that blog post last summer), but I'm not convinced that there will be that many: their position on Iraq marked them out from the other two parties at the last election, leading them to the high water mark they reached - but Iraq will not be an issue next year and it is hard to see which message they could put out which would resonate with voters in the same way.

Voters also showed robust support across demographics for the Clean Energy Standard, the regulatory program implementing Governor Andrew M. Cuomo's objective of reaching 50 % of the state's electric generation from renewable sources by the year 2030 (the 50 - by - 30 target).

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

Originally funded by Robert Mercer, the conservative political donor and former co-chief executive officer of Renaissance Technologies, Cambridge uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.

The firm uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.