The German company's affiliation with West reflects a shift in sports companies» marketing to social media and away from TV and print advertisements, as they tap celebrities and musicians in addition to top athletes to
reach younger consumers.
While golf is on the outs, Adidas sees a bright future in merging lifestyle brands and entertainment to
reach younger consumers, he said, highlighting its expanded collaboration with rapper - designer Kanye West.
CytoSport's innovative pipeline in recent years has been powered by Hormel Foods (hrl), which paid $ 450 million to acquire the sports - nutrition maker back in 2014 in a deal intended to help the company
reach younger consumers as well as those interested in adding more protein to their diets.
Going forward, what do you think is going to happen — are big Fortune 500 companies going to get the message about how to
reach younger consumers?
Coach touted the deal as a tool to help
it reach younger consumers.
Video is another big trend, with billions watching hours of videos on Facebook and YouTube each and every day, and many marketing and PR pros are turning to messaging apps such as Snapchat or Kik in order to
reach younger consumers.
Mercedes has also given the small sedan a sleek coupe - like profile in the CLS vein — along with a powerful and efficient turbocharged four - cylinder — and went bonkers marketing it through traditional and social media, trying to
reach young consumers.
Not exact matches
One of Canada's
youngest CEOs is helping advertisers cut through the noise to
reach consumers at the right moment
In a social media era, it's no surprise that festival organizers are emphasizing social in the ongoing effort to
reach and keep
younger consumers.
The
Young Leader Award was presented to Brynley King from Nature Pacific Pty Ltd, whose creative and innovative approach in
reaching consumers impressed the judges.
A first for the brand, this competition has been designed as a unique vehicle to
reach a new
younger consumer heavily tapped into the social media stratosphere.
Those initiatives include launching optional premium add - on features, diversifying the company's marketing sources to expand its
reach, increasing the prominence of the company's native mobile apps to
consumers, and beginning development on a mobile - only iOS dating app that targets
younger users.
We are super excited to join hands with Flipkart yet again as this would help us
reach out to the
young hyper social
consumers.
We are pleased that we are joining hands with Flipkart yet again as this would help us
reach out to the
young, hyper social
consumers.
But now that e-readers are cheaper and more plentiful, they have gone mass market,
reaching consumers across age and demographic groups, and enticing some members of the
younger generation to pick them up for the first time.
«
Consumers reaching out to hobbyist clubs and manufacturers, as well as retailers participating at
consumer - relevant shows such as America's Family Pet Expo and Aquatic Experience will offer a direct connection to foster
young aquarists and encourage aquarium keeping,» says Doug Poindexter, president of World Pet Association.
Strongly anticipated titles from third - party publishers are also scheduled for release and along with first party software aim to expand Nintendo's
reach globally to a broad audience, including female and
younger consumer demographics.
The figure is higher in certain demographics like
younger consumers, where it
reaches 69 percent.
This is designed to help insurers be more efficient and technologically advanced, to help them reduce administrative costs and, most importantly,
reach the millenniums, the
younger part of the potential client base in Italy, without compromising on
consumer protection.
Many life insurance providers are increasing the role of technology in their business models so as to
reach out to
younger consumers to create awareness of the alternative uses of life insurance.
PlayingViral gives brands a new way to lure
young consumers with embeddable surveys and quizzes that use machine - learning algorithms to
reach the right audiences.
«We are proud to announce Spotify as our newest strategic partner — they're an iconic brand in music streaming and a proven leader in
reaching and engaging
young consumers,» Hulu SVP, head of distribution and partnerships Tim Connolly said.
The tried and true platforms won't
reach many of today's
younger consumers, who get their news from blogs, connect with their friends through online social environments like Facebook, and expect to find the information they want, when they want it, at the click of a mouse button.