Four years of consumer data shows clearly that e-book consumption has
reached mainstream readers and has expanded well beyond early adopter «power readers,» but that physical books remain a popular format for many consumers, especially in certain categories.
Not exact matches
The basic point: just as commentors on
mainstream sites can speak directly to those sites»
readers, political campaigns are working hard to
reach voters directly online, without needing the support or even the notice of prominent bloggers to do so.
Professional indie authors effectively compete with traditional authors, in every way, but they have a different approach, since they mainly
reach their
readers online, don't devote much energy to the physical bookstore market, and mostly eschew
mainstream media coverage and reviews.
It's nice to see publishers trying to
reach casual comics
readers via
mainstream bookstores, but the reading experience is better in Comixology's Comics app, which was purpose - built for reading comics.
This news recommendation could
reach and convince the
mainstream reader, the occasional
reader.