Relevance is important and so is overall
reach, so one of the metrics I use as my yard stick for top digital
marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo.
Although U.S. Millennials are hardly a homogeneous population, we believe that generalizations based on our research illustrate the profound impact this generation is having on
marketing — and are useful in understanding the reciprocity principle in terms of
reach,
relevance, reputation, relation, and referral.5