In a way, they are behind the curve — marketing firms already monitor social networks to gauge public
reaction to product launches.
They watch intently and use software to aggregate data to gauge by - the - second
reactions to a product launch or news announcement or to respond quickly to, say, a customer fulminating on Twitter.
Not exact matches
A new version of the wearable computer — which generated polarizing
reactions and heavy backlash when it initially
launched as a consumer
product in 2012 — is being rolled out
to businesses, The Wall Street Journal reports.
Reactions are mixed as analysts start
to digest the new
product information shared by Apple Inc. at its latest
launch on Tuesday.
Dell consumer, small and medium business chief Steve Felice went on
to say «We
launched a series of
products and they've sold, but we
launched them all in small volumes
to see customer
reaction and behavior».