Led a team of communication professionals in identifying opportunities for expert positioning, thought leadership, article placement and
reactive media relations.
Reactive media relations involves the careful management of reputations, whether on behalf of a client, a lawyer, a practice group, or the whole firm.
Even though there should be a sole spokesperson, a team is essential for managing
reactive media relations.
The position is responsible for developing and executing integrated strategies, including strategic communications planning, message development, and proactive and
reactive media relations.
Not exact matches
The goal of
media relations, whether
reactive or proactive, is to enhance or preserve the firm's reputation wherever possible.