When
you read the back cover copy of a book, a description on Amazon, or a movie blurb on your TV's channel guide, those are loglines.
You don't want to overwhelm people, but you do want to hook the reader into giving you a few more seconds of their time, which could mean flipping the book over to
read your back cover copy or cracking it open to read the first few pages.
Research bestselling books and
read the back cover copy.
I HATE that I can't
read back cover copy to refresh my memory.
Not exact matches
One of them was Frank Ogden's The Last Book You'll Ever
Read, notable not just for its breathlessly loony take on what the next century held for us, but also for including a complete digital
copy of itself on a floppy disk stuck to the inside
back cover.
Should I, as a reader with limited
reading time, be concerned that
back cover copy is produced with the help of editors and marketing departments?
If you're put off by the
back cover copy (which basically says, this book is so good we can't tell you anything about it),
read a few pages and see if you're not captivated by the voice of Little Bee, a 16 - year - old Nigerian refugee with a surprising connection to Kidman's well - to - do character, Sarah, and her husband.
I'm not normally a fan of book trailers — most of them are either cheesy or amount to little more than a dramatic
reading of the
back cover copy, which doesn't thrill me.
Your
back cover copy should answer «Why should I
read this book instead of that other one on the same subject?»
So the editors write the blurbs and
back cover copy, usually at the last minute, often from memory of a book
read long before.
But only the editor has
read the book, so it's the editor's job to write the sales blurb and
back cover copy and some of the catalog
copy.
Unlike printed books that readers might be more likely to pull of shelves,
read bursts and endorsements and peruse
back cover copy, you are grabbing the readers attention with the front
cover only online.
An interested reader will skim the
back cover copy or the online description, and if they need a little something more to convince them to buy your book, they'll
read the first page.
A good
cover should draw readers in, egging them into
reading the
back copy (which will lead to hopefully paging through the book, which will hopefully lead them to buy).
The
back cover copy opened with an irresistible teaser: «If someone you loved was the... Continue
reading →
Learn how to write compelling
back cover copy to catch and hook the attention of potential readers with clear information on what they get when they
read your book.
I just sent out (another) email with the wrong link — you might be looking for this: How to write a blurb,
back cover copy or sales description for your book that converts If not, keep
reading... Update — I'm
back in!
You can click on the images for a better look, and to
read the
back -
cover copy.
Windowing — the practice of putting a book on a real brick - and - mortar bookshelf — works because the reader can pick up that
copy,
read the
back cover, and decide to buy.
On the actually
reading interface, the dark banner includes a button that takes you
back to your library; a
back button that returns you to your last location; and a button that will take you to various parts of the book, such as the
cover, table of contents, or a specific location (using Amazon's rather impenetrable method of figuring location; for example, my
copy of The Adventures of Sherlock Holmes asked me to enter a location from 1 to 4672).