Not exact matches
By using methods and tools such as EEG or MRI, neuromarketing
read electrical
signals from the
brain and analyze them to provide their clients with the answers they need.
The idea is that a portable device like a mobile phone or a smartwatch
reads signals sent
from a microchip implanted in the patient's
brain, interpreting the data according to the researchers» prize - winning algorithm and warning the patient of an upcoming seizure.
Using tissue - like mesh electronics, by comparison, researchers may be able to
read signals from specific neurons over time, potentially allowing for the development of improved
brain - machine interfaces for prosthetics.
The patient's
brain signals were decoded by an electrocorticographic (ECoG) implant that can cover a large area of the
brain, taking in and translating information
from many groups of neurons and providing more stable
readings than have been achieved through other methods.
While Aszmann's approach uses a grafted muscle to relay
signals from the
brain to a prosthesis, others are taking a more direct route,
reading brain waves directly and using them to control the hand.
«We believe that
signals carried by the VOF play a role in many perceptual processes,
from recognizing a friend's face to rapidly
reading a page of text,» said Yeatman, who is now studying
brain mechanisms involved in learning to
read.