The New Mutants have been rumoured for a couple of years, but this is the
first real announcement about forward motion on the idea.
When approaching journalists, it is important to have
a real announcement.
«There is
no real announcement, but what i can say is yes he's doing a real job at the moment at the academy.
So the hype began early because of what the fans believed to be true (without
any real announcements), and as soon as the announcement came to be (mainly indirect), the hype went up even more (perhaps exponentially).
With
no real announcement?