Metaio, an augmented
reality company Apple bought in 2015, may also play a large role in the iPhone 8 and its purported headset.
Not exact matches
Companies such as Google and Microsoft have jumped into the VR game, and
Apple just hired a professor who specializes in virtual
reality.
He said that the
company is working on the glitch, but added that the traffic count
Apple has been presenting to publishers is «lower than
reality.»
Whether the
company can deliver visionary new,
reality - defying products that become bonafide hits is an open question, although critics would point out that
Apple has largely failed to do so throughout its history without Steve Jobs» involvement.
Companies that make parts for augmented
reality glasses — including Vuzix, WaveOptics, Lumus and
Apple supplier Quanta — all have products in the pipeline for that time frame.
Gene Munster, a longtime
Apple analyst who now serves as managing partner at venture capital firm Loup Ventures, believes
Apple could acquire augmented
reality startup Magic Leap and fitness - focused
company Peloton with its newfound cash windfall.
Apple, among many other
companies, are making sure augmented
reality technology continues to push forward, one big step at a time.
Tech and media
companies such as Sony, Facebook and
Apple have made recent innovations and investments not only in VR but also in augmented
reality (AR).
Previously,
Apple has experimented with unscripted original series, including James Corden's Carpool Karaoke and the
reality show Planet of the Apps, though the
company is clearly looking to quickly expand its original programming offerings as it enters a market already stacked with competition from traditional entertainment studios as well as growing streaming players like Netflix, Amazon, and Hulu.
And that speaks to a new
reality in the category: The
companies that do best are those that launch products with an established software system, like
Apple's iOS or Google's Android.
So
Apple will need to demonstrate some truly killer apps, whether they be games or maybe even new augmented
reality experiences, which
Apple CEO Tim Cook has said is a priority for the
company.
With a plethora of mixed
reality options from the major
companies, including Microsoft,
Apple, Facebook and others, teachers are often overwhelmed with choice.
Due to the increasing pressures of the modern economic
reality with
Apple Pay, Alipay and Square, eBay and Paypal have agreed to part ways and Paypal will now be its own publicly traded
company in... [Read more...]
I'm no fanboy of
Apple but if Honeycomb still feels V1.0 RC (as opposed to the branded V3.0, where in
reality it's really 1.0 based on (or re - imagined / re-engineered) a fork of the old 2.0 iteration of an OS), that's simply not acceptable, to end users as well as engineers from both
companies, especially it's way more expensive (and its cheaper, WIFI only version is still nowhere to be seen).
Slogans like «
Apple authorized reseller» or «
Apple direct retailer» is being forbidden for use by retailers who are in
reality not authorized by such
company and those who have already done so are being asked to remove these line as also cover up the
company logo if they are being displayed at their shops.
The answer is a pervasive misunderstanding among investors and Wall Street analysts: they think
Apple is a hardware
company when in
reality it's a
company that sells an entire ecosystem of hardware, software and services.
But the
reality is one that no one (not Nintendo fans, not
Apple fans, and certainly not Nintendo executive) wants to hear: the
company screwed up — BIG TIME.
Lately, the
Apple rumor mill has been speculating that the
company is working on two new iPhone models: an overhauled iPhone 8, said to have a new bezel-less design, OLED display, wireless charging, some sort of augmented
reality features, and a more pedestrian iPhone 7S model.
So it's a hexa - core SoC that's almost entirely designed in - house by
Apple, plus the Cupertino
company has done a ton to optimize its internal processing and imaging hardware for augmented
reality application through its highly promising ARKit framework.
The
company tells us that there is a plan to eventually bring the box preview feature to iOS, although that will clearly involve changing augmented
reality platforms (
Apple's ARKit seems like the logical candidate).
Some of the biggest tech
companies —
Apple, Google, and Microsoft to name a few — seem sure that augmented
reality (AR) is going to take smartphones to the next level.
Apple's work on augmented
reality could find a place in its ongoing automotive initiative, with the
company considering ways to use AR to show information about the road ahead, including things that are out of the driver's vision.
Apple has plans in place to develop MicroLED panels for both small - size and large - size devices, with Taiwan Semiconductor Manufacturing
Company (TSMC) providing support for producing smaller form factor applications, which could include future
Apple Watch models and AR wearables, according to DigiTimes senior analyst Luke Lin.
Apple is working with TSMC to develop micro LED panels on silicon - based backplanes for use in the
Apple Watch and an augmented
reality (AR) wearable device, Lin noted.
Apple's latest announcements in augmented
reality are where the
company's advantage with a unified platform showed the most.
Apple's mobile OS signals a clear shift in emphasis towards greater productivity on the iPad, as well as flagging up the
company's ambitions in augmented
reality and home automation.
Given
Apple's launch of ARKit, the
company's augmented
reality development kit, the 10.5 - inch iPad Pro's impressive photography capabilities could soon come in handy.
Apple is taking augmented
reality seriously and rumors are already circulating that the
company is making its own pair of AR glasses.
One of
Apple's more notable announcements during the
company's Worldwide Developers Conference this year was ARKit, which allows augmented
reality apps to not only run on iOS devices, but also do so without the need for folks to pick up additional hardware.
In the same interview,
Apple said that high - power computing tasks are now more important to
Apple given the
company's interest in virtual
reality.
Taiwanese manufacturer Quanta Computer, a primary assembler of the
Apple Watch, has revealed that it is working on an augmented
reality product for an undisclosed
company that some industry observers believe is
Apple.Google Glass Enterprise EditionQuanta's vice chairman C.C. Leung suggested the device will be a «headset - like gadget with a fully transparent lens that allows users to see through and interact with the environment,» according to Nikkei Asian Review.
At the
company's recent developer conference,
Apple's senior vice president of software engineering, Craig Federighi, pointed out that once
Apple's version of AR hits the hundreds of millions of iOS devices on the market, it will automatically be the world's largest augmented
reality platform — and developers are already hard at work to capitalize on that new market.
We heard last year that
Apple was exploring the possibility of developing augmented
reality hardware, and it seems like the
company might be edging closer to that goal in the months since that initial report.
Apple's made no secret of its interest in augmented
reality, and the upcoming iPhone 8 release gives the
company an opportunity to integrate those features into its phones.
The
company is reportedly gearing up to use the next - gen displays in future
Apple Watches, Macs and even an as - yet - unreleased wearable device, which could be
Apple's augmented
reality glasses.
As reported by PatentlyApple, the Cupertino - based technology
company imagines an approach that's very similar to the Windows 10 Paint 3D app, and in addition, it envisions support for a mixed
reality headset that
Apple could launch at some point in the future.
Apple's newest macOS update, High Sierra, as well as the
company's updated iMacs are now optimized with native support for virtual
reality.
When
Apple designed the iPhone to be controlled entirely by touch, the
company has had to deal with the unpleasant
reality that human beings tend to secrete oil from their pores, as well as stick their fingers in greasy foodstuffs from time to time.
Barron's reported Himax shares have spiked 56 percent this year after rumors that the
company will supply 3D sensing components to
Apple for the iPhone 8, could open up possibilities of augmented
reality and virtual
reality features on the device.
Apple is one of the
companies working on augmented
reality (AR) glasses, although the
company has never confirmed it.
Apple just released iOS 11 to the public, and a big feature is ARKit, the
company's SDK that lets developers easily create cool augmented
reality apps.
AR View was built using
Apple's augmented
reality developer framework called ARKit, and the
company said it's meant to help customers «make better shopping decisions.
Apple often creates prototypes that never go on to become actual products, so there's a possibility that its virtual and augmented
reality work could be shelved if the
company doesn't feel that it's a worthwhile market to enter, or it could be implemented in a simpler way.
Similarly,
Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.Now, Ikea executive Michael Valdsgaard has spoken about the
company's partnership with
Apple and ARKit, describing an all - new augmented
reality app that will help customers make «reliable buying decisions» for IKEA's big ticket items (via Digital.di)[Google Translate].
In November of 2017,
Apple purchased VRvana, a
company that developed a mixed
reality headset called Totem.
In February of 2017,
Apple purchased RealFace, a cybersecurity and machine learning
company that specializes in facial recognition technology, which could potentially be used for future augmented
reality features.
The
company is working on MicroLED displays, which are expected to arrive on the
Apple Watch and an unannounced but widely rumored augmented
reality headset.
Prior to being purchased by
Apple, Metaio's software was used by
companies like Ferrari, who created an augmented
reality showroom.
He said that
Apple has an army of more than 1,000 engineers looking at augmented
reality, and those folks are apparently working on some sort of project out of the
company's offices in Israel.
Details of a new patent from
Apple reveal the
company is investigating different ways to reduce the size of bulky augmented
reality and virtual
reality headsets.
The report also said the Cupertino
company is working on a new model for the
Apple TV that could allow AR and VR content to be viewed «from the simulated stacked
reality monitors directly on the TV via AirPlay» (Google Translate).