The use of data to make informed
decisions is in its infancy but, as
practical applications that demonstrate value emerge and the benefits of collaboration become clear to the «C - Suite» — I
really don't like that phrase — they will want to avail themselves of the benefits.
They were
really approaching purchasing with
practical decision - making, but we're now at a unique moment in time when affluence is flipping from the wealthy boomers to the wealthy younger buyers who grew up in affluent households.»