Take some time to think about why you should be selected as an assistant principal, and use your summary to
really «
sell» you, your mission, and your
qualifications.
Although in the USA the minimum
qualification to become a car salesman is merely a high school diploma, yet marketing is a unique field, and not everyone is chalked out to be a salesman, so the recruiters look for
really selling cover letters when they are shortlisting for a sales position.