Sentences with phrase «rebranding effort»

Pratt Institute's Communications Design faculty member Graham Hanson, president and chief creative director at GHD, discusses the rationale behind these types of rebranding efforts and the risks involved.

Over a period of 6 months, MRM / / McCANN embarked on an ambitious rebranding effort for FOAU.

The bigger problem with rebranding efforts, though, is that they often fail.

Hosford has overseen what is perhaps the largest rebranding effort in Canadian sports history.

The company also is taking its lines of USA - made natural supplements and going through a complete rebranding effort, which will include a new logo and a new packaging and label design, Bohchalian said.

Delve Interiors, a workplace solutions company, turned to us for our depth of experience in guiding clients through major rebranding efforts.

Noting that publishers are «desperate,» Oliver mocked the recent rebranding efforts of Tribune Publishing, which owns the Los Angeles Times, Orlando Sentinel, and Chicago Tribune.

Shannon Hosford oversaw one of the most successful rebranding efforts Canadian sports has ever seen.

As part of Cadillac «s continued rebranding efforts the Cadillac Racing team has been releasing «ride along» videos from each of its races this season in the SCCA World Challenge series.

Emerson's chief marketing officer since 1999, Kathy Button Bell has overseen a massive rebranding effort that dropped the «electric» in the company's name and brought 35 autonomous sub-brands under one overarching umbrella.

Viacom announced new rebranding efforts on Thursday morning that will see the struggling company focus its efforts on six flagship brands — which include Paramount, the studio acquired more than two decades ago by media mogul Sumner Redstone, whose family owns the controlling stake in Viacom and CBS.

For example, instead of writing «Led marketing communications, PR efforts, etc. for major company rebranding effort,» give the reader the specifics.

For a franchise whose rebranding efforts are based on attracting passionately anti-Castro Cuban immigrants, it was literally the worst thing Guillen could have said.

Why was this personal - rebranding effort valuable?

2014/08/16 — Britax Announces Global Brand Repositioning for Child Mobile Safety Products: The first step in its international rebranding effort, Britax introduced a new, modern logo and brand identity

HarperCollins is in the midst of a total rebranding effort when it comes to selling books.

CORONA, Calif. — CASCO has completed its corporate rebranding efforts, which are accompanied by a new suite of corporate logos, a new visual identity and the tagline: «You dream it, we build it.»

In February, Pathway unveiled rebranding efforts, including a revised name, logo, color palette, typeface, website and streamlined brand system to help differentiate Pathway within the veterinary industry.

In February 2018, the company underwent a comprehensive rebranding effort, which included a new expanded name, revitalized logo, website and streamlined brand system.

Mozilla is in the midst of an expansive rebranding effort and they've decided to enlist the help of the public to do so.

The Tate logo was designed by international brand consultancy Wolff Olins in 2000 as part of a larger rebranding effort focused around the idea «look again, think again.»

She spoke with me about the effectiveness and controversial aspects of the mega firms» new look, which included a new website among the various rebranding efforts.

Personal injury law firm, SiebenCarey today announced its new name as part of the firm's strategic rebranding effort now underway.

A pop - up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent the last year cultivating a younger, cooler image.

Keep in mind that the event's theme is «Made by Google,» which suggests that all products to be unveiled on Oct. 4 earns the company's own nametag, likely part of the bigger rebranding effort Google is toying with recently, across its apps and services.

Google's next rebranding effort lands later this week, as Chromecast gets a makeover as the new Google Cast app.

Collaborated with the executive team on agency rebranding efforts.

Over the past five years, I have led customer support teams through significant procedural changes and company - wide rebranding efforts.

The project's name change occurred on January 31, 2018 as part of a complete rebranding effort.

Monkey Project has officially released their new website, Monkey.vision, as part of a larger rebranding effort to improve adoption of their PoS altcoi...

Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.

Joanna Penn wrote a detailed post filled with excellent information about what was involved when she decided to change the covers — and titles — of her books in a successful rebranding effort.

While the Brooklyn Chamber works to support business development in general, it's making a targeted effort to foster Brooklyn's emergent food industry through a massive rebranding effort.

The company behind this tool has gone through a major rebranding effort, which we plan to discuss further in the future.

Assuming you've decided to follow through with your rebranding efforts, here are a handful of next steps for you to follow:

A brand strategist should be able to present specific measures of consumer engagement and even sales responses to their rebranding efforts.

The Wall Street Journal noted that in Minnesota the same «harsh climate and hard - core work ethic» that shaped sturdy brands has prompted a rebranding effort.

The location - based social networking platform continues its rebranding efforts with a new logo.

A rebranding effort can be crucial to making sure your company's expert services are given maximum exposure by an increasingly demanding audience.

However, in October 2017, the company announced a rebranding effort, centering on strategic investments in blockchain and cryptocurrency projects.

Chief executive Martin Mercer told The Australian Financial Review the company had grown so much in the last few years it was «bursting at the seams» and had made the decision this year to invest in the rebranding efforts and move into bigger offices in Melbourne and Sydney to help fuel future growth.

Having worked for a Christian organization in the midst of a rebranding effort that was later reversed, I saw a familiar pattern emerge:

The split into three concepts was the result of a marketing and rebranding effort completed in 2011.

The company recently helped wine maker Veramonte and Afrohead Rum develop new positioning and packaging as part of a rebranding efforts, Camaraza explains.

As part of its rebranding effort, the vodka brand unveiled a new bottle design and transferred its bottling to France.

Earlier this year, Del Taco announced a rebranding effort and the «UnFreshing Believable» advertising campaign to communicate the lengths the company goes to in order to deliver quality, made - to - order menu items created with freshly - prepared ingredients.

Flame Broiler, known for serving simple, healthy and delicious rice bowls on - the - go, has introduced a fresh new logo, interior design, signage and method of food preparation through a rebranding effort to modernize the acclaimed dining franchise and improve the ordering process for customers.

Some businesses and realtors have already started the rebranding effort which would cover the area from 110th street to 125th street.