What began a few years ago as a niche
experiment is rapidly becoming widely available: by the
end of 2014, it was estimated that 50 million households (or about 45 %
of American households with televisions) would be able to
receive addressable ads.
After
receiving his bachelor's degree in classical music performance from the University
of Michigan in 2004 (and since supplemented with years
of volunteering in the park, interning at the San Francisco Botanical Garden, running his own California native gardening business, and taking countless classes in all aspects
of the natural world), you can find him at Lands
End, often performing
experiments to assess the health effects
of accordion music on newly - planted California coastal scrub ecosystems.