Given the long lead times involved in book publishing, I'm sure the publishers were powerless to do anything about it; on the other hand, the «any publicity is good publicity» school of thought might even view
the recent massive publicity over gold's alleged demise as ultimately a positive.
Liniger's project is garnering
massive national
publicity: Full - page coverage in USA Today is a
recent example, as were earlier interviews on a series of national network television shows.