Sentences with phrase «recent rebranding efforts»

Noting that publishers are «desperate,» Oliver mocked the recent rebranding efforts of Tribune Publishing, which owns the Los Angeles Times, Orlando Sentinel, and Chicago Tribune.

Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.

Not exact matches

As evidenced by a number of recent rebranding strategies that failed miserably, even large companies with the staff and resources to implement such an effort sometimes fail to get it right.

A further indication that the Royal Society now sees itself as some sort of new - fangled custodian of scientific truth can be seen in its recent efforts to rebrand itself.