All I can think is that this is some sort of misguided attempt by Amazon to try and remedy some of the abuses that came to light in
the recent sock puppet debacle (and if you missed all that drama, here's a link to catch you up).
Luke, Your more
recent sock puppets are tarnishing your brand.
Not exact matches
Coincidental with the
recent sock -
puppet scandal, Amazon began quietly marching a number of reviews off the site and into the darkness.
Not to mention the
recent hoopla about
sock -
puppet reviews on Amazon and authors buying reviews (like John Locke supposedly did — all 300 of them or so people say...)