Consumers desire foods with
recognizable ingredients on the label and respond well to ingredients that they can find in their own kitchen.
Not exact matches
To consumers, clean
label takes
on many guises — from
recognizable ingredients that might be found in their own kitchens to minimally processed products to ones with a short
ingredient statement to small - batch or without
ingredients perceived to be «artificial» — which may or may not be derived from «artificial» sources.
It contains fewer than ten
ingredients and they're all healthy and easily
recognizable on the
label.
It's clear that clean
labeling has moved
on beyond being a trend and is now regarded as more or less standard in the food industry, with consumers demanding shorter and more
recognizable ingredients lists and manufacturers responding by increasingly highlighting the naturalness and origins of their products.
What that means is that, while I may not be an avid calorie counter, I am a religious
label reader and if the
ingredients listed
on a product aren't pronounceable or
recognizable by my body, I choose to stray away from it.