«What we found is that if there is useful information contained in the advertisement and there is
a recognized brand logo, then the credibility of the company is not damaged,» said study co-author Sun Joo «Grace» Ahn, assistant professor of advertising in UGA's Grady College of Journalism and Mass Communication.
Not exact matches
Blippar, based in London and New York City, makes an app that
recognizes the height - and - width ratios of
brand logos.
The most important lesson from the New Fast Food is to
recognize that the entire experience creates the
brand — from the
logo and menu to the layout of the space and people working behind the counter.
Brand standards: When promoting a state's beer and its breweries, a guild's
logo comes to be
recognized as a trusted representation of an important local association.
For example, the Keebler
logo was
recognized as matching with cookies (as opposed to potato chips or pretzels) by 86 percent of the kids surveyed, but only 1 percent were able to name the
brand.
The Burberry
brand now is
recognized by their iconic check pattern and equestrian knight
logo.
The
brand's old downhill ski racer graphic, its throwback crest
logo — these are symbols some Gen Xers may
recognize that will be introduced to younger shoppers.
You inherently think of
logos as something for
brands, for companies that have products or services to sell, for organizations that want to be
recognized in the smallest instance of design.
When the Rusty
brand officially launched in 1985, there were few people who didn't
recognize the R - dot
logo on surfboards across the globe.
At the very least some thought should be turned to what portion of it might be used, whether people will
recognize it as the same
brand as the full
logo, and whether there is merit to registering it separately as a trademark.
The NATIONAL ASSOCIATION OF REALTORS ® has rolled out a fresh
logo and new graphic standards as part of a larger
branding strategy that seeks to help members easily
recognize NAR's programs and services.
In addition to joining the CIPS network and use of the prestigious and internationally -
recognized CIPS
logo and
brand, you will receive: