HomeExchange, a key player in the US home swapping market for almost three decades, will help unify and grow this community with their domestically and internationally
recognized trademark brand,» said Charles - Edouard and Emmanuel.
At the very least some thought should be turned to what portion of it might be used, whether people will
recognize it as the same
brand as the full logo, and whether there is merit to registering it separately as a
trademark.