What's more, you might enjoy higher conversion rates because people will buy the book based on
the recommendation of trusted friends.
For me, I followed
the recommendation of a trusted friend and got two dishwashers — we run both most days with all the lunch boxes.
They invariably insist that they are never swayed by advertising or reviews, that they rely almost entirely on their own inerrant predictive judgment and taste, and
the recommendations of their trusted friends and family.
Not exact matches
In fact, according to Nielsen, 92 percent
of consumers around the world say they
trust earned media, such as
recommendations from
friends and family, above all other forms
of advertising.
Businesses want consumers to share their experiences because it can validate a purchase — the same BrightLocal survey found that 84 percent
of people
trust online reviews as much as
recommendations from family and
friends.
According to a Nielsen survey spanning more than 100 countries, 92 percent
of people surveyed said they
trust the
recommendation of a family member or
friend over any other marketing channel.
According to Nielsen, 83 percent
of global respondents say they completely or somewhat
trust the
recommendations of friends and family.
Members create their own shopping circle by connecting to their
friends and choice
of the site's industry insiders like Bobby Flay or Martha Stewart to create a personalized shopping experience and gain access to exclusive information, advice and product
recommendations from people they
trust.
It's the «social proof» form
of influence that appeals to people who value the opinion and
recommendations of friends and people they
trust.
Are you more likely to
trust the
recommendation of a reality TV show celebrity selling running shoes or your
friend that runs a marathon every weekend?
According to a July 2009 Nielsen Global Online Consumer Survey, 90 %
of Americans claim to
trust recommendations from their
friends versus only 14 % who say they
trust advertisements.
According to a recent BrightLocal study (2014), nearly 88 %
of consumers
trust online reviews as much as that personal
recommendation from a
friend.
Seventy percent
of adults online reported
trusting recommendations from
friends and family but only 15 %
trusted companies» social media posts.
And if you could only become their
friend, there's an 89 % chance they will listen to you, as that is how many
of them
trust recommendations from
friends and family.
Upon the
recommendation of a couple
of trusted friends, I decided to give Facebook Marketplace a try.
Recommendations from
friends, from Goodreads and other
trusted resources (and yes, bookstores and booksellers are one
of those
trusted resources) make a huge difference in my own reading decisions.
A recent study found that after the
recommendations of family and
friends, people
trust the online reviews the most when it comes to purchasing books or products.
Readers
trust their
friends for
recommendations, with around half
of them saying they discover books through word -
of - mouth.
An ebook's author and price are important factors when she decides whether or not to buy an ebook, but so are
recommendations by those she
trusts, including
friends and family, Kindle Nation Daily, and the «crowd sourcing»
of Amazon reviewers.
Get word
of mouth
recommendations for financial advisors from
friends, family members, and co-workers you
trust.
Our best veterinary clients — the ones who have come to us for years — are compliant with our
recommendations, inherently
trust all members
of our team, choose to support our small business by utilizing our ancillary services despite less expensive alternatives, and promote our hospital in the best light to all their
friends and -LSB-...]
As Larry Bodine describes at his Law Marketing Blog, PKR+G's holiday gift is a «Little Black Book» that provides clients and
friends of the firm with almost 300
trusted community
recommendations and resources.
In fact, according to this study done by INC. magazine 84 %
of people
trust online reviews as much as personal
recommendations from family or
friends.
One
of the quickest ways to establish
trust is following up on a referral or
recommendation from a
friend or colleague.
Instead
of going into the search «cold» and trying to assess all
of the options in your area, ask for and follow through on a
trusted friend's
recommendation.
According to Buffini & Company, 92 per cent
of consumers
trust recommendations from
friends and family above all other forms
of advertising.
Ninety - two percent
of consumers around the world say they
trust earned media, such as word -
of - mouth and
recommendations from
friends and family, above all other forms
of advertising — an increase
of 18 percent since 2007, according to a new study from Nielsen, a leading global provider
of information and insights into what consumers watch and buy.
Sound is subjective, Robinson says, so
trust your own ears instead
of relying completely on product reviews or
friends»
recommendations.