A 236 - page compendium of insightful commentary and sound advice for the entrepreneur and small business owner With real world practicality, readers will learn how to significantly reduce their marketing costs and while increasing their profit margins
by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business
acquaintances to become joint - venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices The distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading strongly
recommended.
If for some reason you've not made her
acquaintance, I
recommend you give her a try, particularly her «sayings,» bons mots only surpassed (perhaps)
by Oscar Wilde's.