A strong data optimization program is critical for marketers to successfully identify the right target prospects, personalize messages at scale, and
reduce email deliverability challenges.
Not exact matches
Inactive subscribers present two problems to
email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is
reduced deliverability.
Solutions to List Quality Filtering Any solution that
reduces the number of «bounces» from invalid addresses will improve the quality of your list and thereby increase the
deliverability of
emails to valid addresses.