Not exact matches
The site may sell more even with lower conversion, but, moving forward, Bonobos should complement its PR strategy by going after more
traffic from Google and Yahoo (NASDAQ: YHOO)
searches, which typically converts to sales at a higher rate than
referring - site
traffic.
But Bonobos receives less
traffic from
search engines than from either
referring sites or direct visitors.
Search Engine Marketing
refers to the marketing strategies used by companies and individuals to generate a presence, improve / increase
traffic and create sales opportunities through
Search Engines.
We provide a detailed report of your website SEO performance, as well as data about your
traffic, top
referring keywords and a full explanation of your
search engine activity.
Traffic refers to how many times per day or month your keywords are
searched.
Among the report options: the number of sessions during any time period; the total length of time visitors remain at the site; how long they spend on each page; what information they download;
referring pages, links, keywords,
search engines, or online ads that send
traffic to the site; and entry and exit points.
The term Organic SEO
refers to the practice of bringing in website
traffic naturally, through results generated by Google, Yahoo, Bing, and other
search engines.
Lead generation
refers to driving
traffic to your website or landing page using one or multiple acquisition channels, including email, display, social media,
search and mobile advertising.