• Find out the employer's preferences and highlight relevant features of your profile • Exhibit ample knowledge about the prospective facility • Tune and tweak your letter to
reflect the company's culture • Demonstrate adaptability and flexibility • Grab the reader's attention right from the start • Insist on obtaining an interview date in the last paragraph • Show your
keenness by including an application follow up plan in your cover letter • Include some selling points of your candidacy in terms of quantified accomplishments — write to impress.