There are professional publicists who are experts in book marketing and publishing and they can be sought for advice with
regard to the marketing campaign that suits your work best.
Not exact matches
Chapter 13 contains resources that will teach you the importance of social media with
regard to an SEO
campaign, how it fits into your overall
marketing initiative, how
to execute a successful social media
campaign, and how
to measure and track results using specialized analytics.
Apart from the LBO still weighing down the company and operating in what can only be called a cutthroat
market (if you go out of fashion you are done for), Claire's had embarked on a global expansionary
campaign with very little
regard to both the
markets they were expanding into and especially if said
markets could absorb 2,700 new Claire's stores.
I shared a few tips with the AMA Tampa last week specifically in
regards to lead nurturing
campaigns, but these tips can be applied more broadly
to any
marketing campaign when working with sales.
Locus Corporation wishes
to apologize
regarding the first elements of our
marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended... Our film, a family comedy, carries a message designed
to challenge social prejudices related
to standards of physical beauty in society by emphasizing the importance of inner beauty.
That still looks
to be the case based on this latest update, and after weeks of frustration with
regards to a lack of activity in the transfer
market, Chelsea fans could be welcoming their first new face
to the club in a matter of days as Conte kicks off the all - important push for reinforcements ahead of the new
campaign.
Today, on behalf of Corporate Accountability International and in collaboration with the
Campaign for a Commercial - Free Childhood, I submitted the following comments
to the U.S. Department of Agriculture
regarding its proposal
to require schools
to only allow
marketing for those foods allowed under the agency's «Smart Snacks» nutrition guidelines.
Oneida County Executive Anthony J. Picente, Jr. announced today that he will be joined by a representative from F.X. Matt Brewing Company, and Michael Colangelo from STOP DWI at a news conference
to provide important information
regarding a STOP DWI
marketing campaign.
According
to Polygon, who spoke with assets as
regards to the advance of Black Ops four, the name isn't going
to incorporate a
marketing campaign mode.
Given the decisions
regarding the housing
market that will have
to be made by the next government, the election
campaign has been a disappointment.
She said the goal is
to replicate the
marketing success of enduring public - service ad
campaigns like the frying egg depicted as «your brain on drugs» and the 1971 advertisement featuring a tearful Indian
regarding a polluted landscape.
We frequently present seminars
to in - house counsel and
marketing professionals
regarding the proper development, presentation and execution of advertising,
marketing and other promotional
campaigns, such as contests, sweepstakes and national advertising
campaigns, and our counsel includes ways for clients
to ensure compliance with state and federal laws.
advise and develop policies and guidelines applicable
to privacy issues
regarding marketing and advertising programs and
campaigns, including social media — related
marketing, online behavioural advertising, and
marketing to children
They will develop and execute phone, and email outreach
campaigns and business
to business advertising strategies
to drive revenue; success in this role requires
market - driven advertising, sales development capability, relationship building expertise, and intuition
regarding customer preferences.
• Skilled in developing various themes and events while keeping the client's preferences in mind • Strong organizational, time management and task prioritization skills along with insightful ability
to complete projects flawlessly on a strict timeline in limited budget • Excellent communication and interpersonal skills, profound ability
to negotiate productive deals with vendors • Apt at idea conception, project outline development, theme approval, vendor negotiations and event
marketing • Track record of delivering high quality thematic event planning services and attaining 100 % client satisfaction • Well versed in meeting with clients, discussing the event details and developing a clear understanding of their expectations • Strong presentation skills, solid ability
to demonstrate sample themes using multimedia and graphic software • Great attention
to detail, fully able
to manage given budget effectively • Special knack for developing ample
marketing strategies for social events and implementing the same real time, through social media and other advertisement channels • Diverse knowledge of different cultures of the world, hands on experience in planning cross cultural weddings and multinational conferences catering for expected norms form both sides • Expert in menu setting, venue selection, décor supervision, theme setting and project promotion • Well practiced in overseeing the team of vendors, service suppliers, photographers, caterers and helpers • Hands on experience in coordinating various non-government organization based fundraising and donor communication activities • Strong numeracy skills with proven ability
to manage budgets up till $ 15M effectively • Particularly effective in devising print material, social media and TV / radio ad based
campaigns for promotion of social events • Demonstrated ability
to design invites, make stay and travel arrangements for the guests and remind them
regarding important dates • Expert in pre-planning, onsite management and post program evaluation • Ability
to work autonomously while maintaining a dynamic work environment and keeping up a motivational team spirit among the employees
Provide helpful feedback
to Marketing and Sales
regarding campaign effectiveness, company and persona targeting, and
market and competitive intelligence.
PROFESSIONAL EXPERIENCE MINA GROUP, Norwalk, IA (11/2013
to Present) Digital
Marketing Manager • Assess the digital marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
Marketing Manager • Assess the digital
marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing needs of the company and plan and execute web, SEM / SEO, email,
marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing database and social media
campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital
marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages
to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for
marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics
to senior management and prioritize and lead decisions
regarding new content
Bringing
marketing skills,
to assist with
marketing and sales
campaigns while acquiring the knowledge on how the company operates
regarding marketing and sales.
Sales Management and Business Development — Duties & Responsibilities Lead through example with consistent work ethic and professionalism, while overseeing sales and
marketing operations, executing critical business development functions, and both managing and leveraging key business, client, and vendor relationships Perform needs - based analyses and situational assessments
to develop,
market, and improve products and services, generating increased revenue through improved close ratios with customer - focused and consultative sales strategies Collaborate in all phases of strategic business planning with other senior - level management personnel, including cost budgeting, pricing strategies, vendor negotiations, revenue projections and industry competition Provide continuous assessment of key
markets, territories, and potential clients, while furnishing oversight and guidance
regarding effective business acquisition strategies, prospecting techniques, client service, pricing and
market trends Identify and utilize sales talent among team members with focused solution - based training, targeted professional recruitment, and the promotion of a performance - based entrepreneurial environment that leverages individual talents for group benefit Install sales,
marketing and support personnel
to aid in effective sales,
marketing and CRM operations, delegating important tasks and assignments while providing timely follow - up
to ensure task completion Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and the leveraging of related cross-business opportunities Create and implement
marketing campaigns, sales strategies and promotional programs, while tracking progress versus established internal and external industry benchmarks with a focus on revenue generation and cost control Develop and maintain a strong working knowledge of respective products, services, and related marketplaces, including pricing and regulatory trends, customer demands, competitor strategies and industry developments Act as a liaison between clients, vendors, sales and support staff, and other members of the management team
Event Planning and Entertainment Management — Duties & Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, performing event administration functions, overseeing client management operations and ensuring both efficient organizational communications and processes Collaborate in all phases of strategic planning with other members of management team and third - party vendors, including resource management, logistics, contract negotiations,
marketing and public relations, issue resolution and client services Demonstrate leadership with respect
to event direction, artist and talent development, and strategic
marketing campaigns Provide continuous assessment of key considerations, potential issues, and resources utilization, while furnishing oversight and guidance
regarding effective policies and procedures, process management and participation trends Perform needs - based and situational assessments of policies and procedures, utilizing several tools,
to evaluate event effectiveness, improve operational efficiency, manage and reduce costs, and promote both employee and client satisfaction Identify and utilize talent among team members with focused training efforts, targeted professional recruitment, and the promotion of a performance - based work environment that leverages individual talents for group benefit Develop and supervise support staff
to aid in effective
marketing, relations, administration, and event operations, delegating important tasks and assignments while providing timely follow - up
to ensure task completion Promote the effective execution of all administrative and financial aspects of event and client management, while analyzing and presenting important information
to executive staff, client representatives, stakeholders, and other relevant parties Address key client and management queries and resolve them in an expedited manner, promoting sustained client growth through retention, word - of - mouth
marketing and the attainment of talent engagements Create and implement client
marketing and operational strategies while tracking performance versus internal and external benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of related products, services, techniques and relevant tools
Professional Duties & Responsibilities Directed sales and purchasing activities for industrial mining and automotive supply companies Managed junior team members and administrative staff ensuring effective operations Researched products and companies
to deliver highest quality items at the lowest price Handled negotiations with supply and distribution partners Consistently exceeded monthly sales goals of $ 300,000 and annual goal of $ 3.7 million Authored and presented reports
regarding sales, purchasing, and company financial health Created and implemented comprehensive
marketing / advertising
campaigns and collateral materials Set and implemented monthly and annual budgets for companies and departments Designed and launched corporate promotional and informational events Built and strengthened relationships with key industry figures, clients, and community leaders Generated significant new business through networking, cold calling, and other tactics Provided exceptional customer support resulting in repeat business and referrals
Radiologist — Duties & Responsibilities Direct and evaluate radiology and mammography personnel and departments in a variety of clinical settings Utilize strong management experience
to drive operations in an efficient and effective manner Proven ability
to handle multiple projects in fast paced, high pressure environments Founder, Mercy Maude Norton Memorial Hospital Mobile Mammography Unit Conduct strategic planning
to expand Mobile Mammography Unit
to include bone densitometry and cancer screenings Generate yearly increases in patients served (+30 %) and tests performed (+50 %) through word of mouth and networking Participate in community health fairs, radio, and television programs
to enhance
market positioning and educate clients Aid with design, decoration, and layout of all aspects of the Mobile Mammography Unit van Oversee compliance with Department of Transportation regulations
regarding maintenance, licensing, and vehicle operation Perform dual digital radiography, bone densitometry, general radiography, and CT scans Assist with orthopedic, general, thoracic, neurological, and emergency surgical cases Responsible for ACR accreditation, FDA / MQSA regulation compliance, and quality assurance Lead transition from Screen Film Mammography
to Full Field Digital Mammography Serve as breast cancer advocate, patient educator, and public speaker on breast cancer and mammography issues Author comprehensive business plan for a Critical Access Hospital as final M.B.A. degree program project Design and implement award winning
marketing and public relations
campaigns and associated special events Proficient with Lotus Notes, Achieve, Citrix, Meditech, Magview, CPSI, EFusion, SPSS, Transcription, Dictaphone, and 10 - key