PROFESSIONAL EXPERIENCE MINA GROUP, Norwalk, IA (11/2013
to Present) Digital Marketing Manager • Assess the digital marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social
media campaigns • Design and build the company's social
media presence and ensure that it is constantly maintained • Measure the
performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize
performance based on them • Create landing pages
to optimize user experience by collaborating with internal teams • Research new online
media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social
media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital
media strategies and tactics
to senior management and prioritize and lead decisions
regarding new content
Media Production Management — Duties & Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, coordinating news and series production operations and communicating critical and sensitive information with various anchors, producers, reporters, editors, and other relevant parties Oversee the execution of all administrative duties, including personnel coordination, story / VO / intro drafting, live shot review, information analytics / research, and various production planning and logistical concerns Collaborate in all phases of strategic planning with other members of production crew, including topic and information utilization, dissemination strategies, viewer projections, and other relevant metrics Act as a liaison between personnel, vendors, department / unit heads, and other management partners to facilitate information flow, ensure critical and timely communications, and drive operational efficiency Research, develop, and market story ideas to senior production management, providing relevant oversight and administration to all writing, editing, and production tasks, including live - shot management and cut - in production Maintain a strong working knowledge of the all services, equipment, technologies, and other relevant information, including media trends, viewer ratings, story and series development, and general news - related conditions Perform needs - based and situational assessments of policies, protocols, and procedures to improve operational efficiency, manage and optimize program viewership, and best support personnel across production team Facilitate the organization of subject interviews, production shoots, and story development to synthesize all news and series into accurate and effective production successes Identify and utilize talent among team members with the promotion of a performance - based work environment that leverages individual talents for production benefit Provide continuous assessment of production implementation methods, while furnishing oversight and guidance regarding personnel utilization, informational flow, and series organization Manage sensitive news documents, audio / video files and recordings, and information log data in a secure, organized, and professional manner Address key queries and resolve them in an expedited manner, promoting sustained operational efficiency and production success through the supervision of critical and timely problem resolution
Media Production Management — Duties & Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, coordinating news and series production operations and communicating critical and sensitive information with various anchors, producers, reporters, editors, and other relevant parties Oversee the execution of all administrative duties, including personnel coordination, story / VO / intro drafting, live shot review, information analytics / research, and various production planning and logistical concerns Collaborate in all phases of strategic planning with other members of production crew, including topic and information utilization, dissemination strategies, viewer projections, and other relevant metrics Act as a liaison between personnel, vendors, department / unit heads, and other management partners
to facilitate information flow, ensure critical and timely communications, and drive operational efficiency Research, develop, and market story ideas
to senior production management, providing relevant oversight and administration
to all writing, editing, and production tasks, including live - shot management and cut - in production Maintain a strong working knowledge of the all services, equipment, technologies, and other relevant information, including
media trends, viewer ratings, story and series development, and general news - related conditions Perform needs - based and situational assessments of policies, protocols, and procedures to improve operational efficiency, manage and optimize program viewership, and best support personnel across production team Facilitate the organization of subject interviews, production shoots, and story development to synthesize all news and series into accurate and effective production successes Identify and utilize talent among team members with the promotion of a performance - based work environment that leverages individual talents for production benefit Provide continuous assessment of production implementation methods, while furnishing oversight and guidance regarding personnel utilization, informational flow, and series organization Manage sensitive news documents, audio / video files and recordings, and information log data in a secure, organized, and professional manner Address key queries and resolve them in an expedited manner, promoting sustained operational efficiency and production success through the supervision of critical and timely problem resolution
media trends, viewer ratings, story and series development, and general news - related conditions Perform needs - based and situational assessments of policies, protocols, and procedures
to improve operational efficiency, manage and optimize program viewership, and best support personnel across production team Facilitate the organization of subject interviews, production shoots, and story development
to synthesize all news and series into accurate and effective production successes Identify and utilize talent among team members with the promotion of a
performance - based work environment that leverages individual talents for production benefit Provide continuous assessment of production implementation methods, while furnishing oversight and guidance
regarding personnel utilization, informational flow, and series organization Manage sensitive news documents, audio / video files and recordings, and information log data in a secure, organized, and professional manner Address key queries and resolve them in an expedited manner, promoting sustained operational efficiency and production success through the supervision of critical and timely problem resolution tasks
Sales Management and Business Development — Duties & Responsibilities Lead through example with consistent work ethic and professionalism, while overseeing sales and marketing operations, executing critical business development functions, and both managing and leveraging key business, client, and vendor relationships Perform needs - based analyses and situational assessments
to develop, market, and improve products and services, generating increased revenue through improved close ratios with customer - focused and consultative sales strategies Collaborate in all phases of strategic business planning with other senior - level management personnel, including cost budgeting, pricing strategies, vendor negotiations, revenue projections, and industry competition Provide continuous assessment of key markets and potential clients, while furnishing oversight and guidance
regarding effective business acquisition strategies, prospecting techniques, client service, pricing, and market trends Identify and utilize talent among team members with focused training, targeted professional recruitment, and the promotion of a
performance - based entrepreneurial environment that leverages individual talents for group benefit Install sales, marketing, and support staff
to aid in effective sales, marketing, and client service operations, delegating important tasks and assignments while providing timely follow - up
to ensure task completion Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and the leveraging of related business opportunities Create and implement marketing and sales strategies and promotional programs, while tracking progress versus established internal and external industry benchmarks with a focus on revenue generation and cost control Develop and maintain a strong working knowledge of respective products, services, and related marketplaces, including pricing and regulatory trends, customer demands, competitor strategies, and industry developments Utilize familiarity with various marketing
media, technology applications and software, compensation arrangements, budget operations, quality assurance processes, and territory management Act as a liaison between clients, vendors, sales and support staff, and other members of the executive management team