The athletic wear brand experienced a small public
relations snafu this week when FIFA banned Luis Suarez, the star of Uruguay World Cup team, from the rest of the World Cup for biting a rival player in a match against Italy.
An infographic from 360 Public
Relations lays out what companies should do if they have to handle a social - media
snafu, in particular, common sense tips like letting people vent their frustration and anger, and quickly and publicly acknowledging your mistake.